7332 Harrison St.
Forest Park, IL 60130
(708) 488-9000

Coach – Michigan Avenue

Location 625 N Michigan Ave, Chicago, IL 60611
Schedule 2012

Project Detail

Coach Inc.has transformed its Michigan Avenue flagship into a lab. Not the kind with glass beakers and Bunsen burners, but rather with ceiling-high shelving stocked with brightly colored bags and dedicated spaces for eyewear, jewelry and a new shoe salon.

The retailer’s newly revamped store, which reopened late last week, is serving as a test for a new design concept: clean, bright and modern, with a nod to the 71-year-old retailer’s history. Its library-style shelves have been updated with chrome, and display walls resemble peg boards, loaded with brightly colored Coach merchandise, including long-strapped purses, shoes and wallets.